How to safeguard your data from cyber-attacks in 2024?

5 Mins read

According to a report by IBM, in 2023, the global average cost of a data breach was USD 4.45 million, an increase of 15% over 3 years. As we navigate a world where information is a prized commodity, individuals and organizations alike find themselves at the forefront of an ongoing battle against sophisticated cyberattacks.

With 51% of organizations planning to increase their security investments because of breaches, the imperative to safeguard our data from ever-evolving cyber threats has become more crucial than ever in 2024. We can achieve this by employing a comprehensive cybersecurity solution that protects our work as well as personal devices from emerging threats.

In this article, we will explore the different cyber-attacks and how to equip ourselves to effectively safeguard our data against these evolving threats.

Types of cyber attacks

When there is an unauthorized system/network access by a third party, we term it as a cyber-attack. Cyber-attacks have several negative effects. When an attack is carried out, it can lead to data breaches, resulting in data loss or data manipulation. Organizations incur financial losses, customer trust gets hampered, and there is reputational damage. Here are some types of cyber attacks you can expect to see in 2024.

  1. Malware Attack

Malware encompasses various threats such as viruses, worms, ransomware, adware, and trojans. These infiltrate systems through vulnerabilities, exploiting user actions like clicking on dangerous links, downloading infected email attachments, or using compromised external devices like pen drives. Understanding the diverse forms of malware and adopting stringent cybersecurity practices is imperative to thwart these pervasive attacks.


Image Credit: Acronis

An example is shown above of ransomware hijacking a computer by encrypting files, denying access to them, and then demanding online payment for their release.

  1. Phishing Attack

Phishing involves attackers crafting deceptive emails, messages, or calls to impersonate trusted entities. The unsuspecting victim, lured by seemingly authentic communication, may open malicious links or attachments, unwittingly granting access to sensitive information. Organizations must educate users on identifying phishing attempts and implement robust email filtering systems to combat this prevalent threat.

  1. Denial-of-Service Attack

Denial-of-Service (DoS) attacks disrupt services by overwhelming systems with excessive traffic, making them inaccessible. Distributed Denial-of-Service (DDoS) attacks exacerbate this threat, utilizing multiple compromised systems. Notably, the 2023 DDoS attack on technology giants Google, Amazon, and Cloudflare highlighted the increasing scale of such assaults. Implementing robust network security measures, such as firewalls and traffic monitoring, is crucial to mitigate these disruptions.

  1. Insider Threat

Insider threats emanate from individuals within an organization who exploit their access to sensitive information for malicious purposes. Small businesses, lacking sophisticated security protocols, are particularly susceptible. Employing user behavior analytics, role-based access controls, and fostering a culture of cybersecurity awareness are vital to detect and prevent insider threats.

  1. Zero-Day Exploit

Zero-Day Exploits target vulnerabilities in software or systems before developers can provide a patch or solution. Attackers capitalize on the time lag between vulnerability disclosure and resolution. Organizations must stay vigilant, employ intrusion detection systems, and promptly apply security patches to mitigate the risk posed by the rapidly exploited vulnerabilities.

  1. Identity-Based Attacks

With the rise of cloud reliance and remote work, identity-based attacks are becoming prevalent, exploiting human identities to compromise data and networks, posing a heightened threat to cybersecurity. Attackers leverage stolen credentials and vulnerabilities to breach identity security measures. Multi-factor authentication, robust identity and access management (IAM) systems, and continuous monitoring are essential for safeguarding against these sophisticated attacks.

  1. Supply Chain Attacks

Supply chain attacks exploit vulnerabilities in third-party tools or services, infiltrating target systems through seemingly trusted channels. Cybersecurity measures should extend beyond organizational boundaries, incorporating thorough vetting of third-party dependencies, secure software development practices, and vigilant monitoring for unusual activities.

  1. IoT-Based Attacks

IoT attacks constitute cybercrimes aimed at Internet of Things (IoT) devices—physical objects like vehicles, buildings, and devices embedded with software for data collection or exchange. The expanding IoT landscape amplifies the risk of cyber threats. Vulnerabilities arise from weak security measures, outdated firmware, and suboptimal system designs, making these devices susceptible to hijacking. Organizations must prioritize IoT security by regularly updating firmware, implementing strong authentication mechanisms, and conducting thorough security assessments.

  1. AI-Powered Attacks

The rise of AI-powered attacks introduces a new layer of sophistication to cyber threats. Hackers leverage AI algorithms to create adaptive and evasive malware, making detection challenging. Organizations should invest in AI-driven cybersecurity solutions, fostering a proactive approach to identify and counteract these advanced threats effectively.

  1. Social Engineering

Social engineering attacks involve psychological manipulation to deceive individuals into divulging sensitive information. Perpetrators gather background information on their targets and exploit trust to breach security protocols. Employee training programs, simulated phishing exercises, and robust security awareness campaigns are essential components of a comprehensive defense strategy against social engineering attacks.

social engineeirng attacks

Image Credit: Acronis Mid-Year Cyberthreats Report 2023

Phishing and other social engineering techniques remain a top threat, as highlighted by the U.K.’s National Cyber Strategy and the Cyber Security Breaches Survey. This underlines the urgent need for organizations to prioritize employee cyber awareness training and proactive initiatives.

How to prevent cyberattacks

  1. Staff Training:

Implement comprehensive training programs for your staff to enhance their cyber awareness and to help them recognize phishing attempts and social engineering tactics. Regular training sessions can empower employees to act as a proactive line of defense against potential cyber threats.

  1. Software and System Updates:

Regularly update all software and systems to ensure that security patches and updates are applied promptly. Implementing automatic updates and monitoring software vendors for the latest security releases is essential to maintain a robust defense against evolving cyber threats.

  1. Endpoint Protection:

Deploy endpoint protection solutions to safeguard individual devices connected to your network. These solutions can detect and prevent malware, ransomware, and other threats at the device level.

  1. Data Backup:

Implement a robust data backup strategy to safeguard against data loss in the event of a cyberattack or system failure. Regularly back up critical data and ensure that backup systems are secure and accessible. This proactive measure enables swift recovery and minimizes the impact of potential data breaches or ransomware attacks.

  1. Access Control:

Control and manage access to your systems by implementing strong access control measures. Utilize role-based access controls to ensure that users have appropriate levels of access. Regularly review and update access permissions to limit potential vulnerabilities arising from unauthorized access.

  1. Firewall Installation:

Install and configure firewalls to monitor and control incoming and outgoing network traffic. Firewalls act as a barrier between your internal network and external threats, preventing unauthorized access and filtering potential malicious content.

  1. Multi-Factor Authentication (MFA):

Enforce the use of multi-factor authentication to add an additional layer of security beyond passwords. MFA requires users to provide multiple forms of identification, such as passwords, security codes, or biometric verification. This significantly enhances the security of user accounts and reduces the risk of unauthorized access.

  1. Leverage a Comprehensive Cybersecurity Solution:

Employ a comprehensive cyber protection solution that covers all the security aspects of your organization. Acronis Cyber Protect Cloud offers an integrated solution that combines advanced security features with comprehensive backup capabilities. It offers advanced backup, disaster recovery, file sync and share, and Data Loss Prevention (DLP) to ensure a well-rounded cyber protection strategy.

The platform utilizes an advanced AI-based behavioral detection engine to effectively identify and prevent ransomware, malware, and zero-day attacks. With a verified 100% malware detection rate, Acronis Cyber Protect Cloud stands as a robust Business Continuity solution, providing businesses with strong security measures and resilience against evolving cyber threats.

By incorporating these preventive measures, organizations can establish a resilient cybersecurity framework that not only shields against existing threats but also adjusts to the ever-changing landscape of cyber risks.

Take a demo to learn more about how Acronis can fortify your organization against the upcoming threats in 2024 and beyond.

Read next: Avast Business vs Bitdefender GravityZone – Which antivirus is better?

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About author
Amy Sarah John – content writer interested to learn and write about new things. She likes to write about technology and travel. Amy spends her free time watching travel videos and traveling with family.
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