“The webs moved beyond the desktop, and it’s not looking back. The number of devices we’re designing for is growing just as quickly as mobile traffic.” -Ethan Marcotte, guru of responsive web design.
Very true! Today we have moved out of the world of desktop display and are living in multi -screen world where users are engaging with multiple screens to get their work done -from smartphones and tablets to laptops and PCs.
As per google study, “90% of all media interactions today are on a screen”. This multi-screen behavior of consumers is quickly becoming the norm. So, an understanding and adaptation of this behavior is an absolute necessity for online businesses, plus after Google introduced Mobilegeddon, your website is under constant monitoring to see that it is user friendly and performs across multiple platforms and almost on all devices.
What your online business needs to adapt to multi -screen consumer behavior?
Your business needs a responsive website– website crafted with one design to respond to the shape of the device’s display of the user. Responsive Web Design (RWD) is the preferred method for crafting websites as it facilitates best user experience by creating optimized view of the content without much resizing of the page layout.
Learn how to think beyond the desktop, and craft designs that respond to your users’ needs.
Understanding the importance of responsive web design, you would also like to create one website for yourself. I have thrown light on some interesting facts of responsive web design which adaptive web design lacks. Get to know what responsive web design delivers and this can make a world of difference for your business website:
- The Flow- Flow is an action when content shrinks on smaller devices and takes vertical spaces. And anything below is pushed down.
- Flexible Layouts – Display of different devices continually vary from device to device like mobile devices have smaller screens in comparison to desktop monitors or tablets or laptops. Website layouts need to adapt to this change and fixed values like pixels inches have too many constraints.
Responsive web design follows fluid grid concept where layouts are built using relative units like percentages instead of pixel or point based dimensions. So whenever the device or screen size is changed, elements automatically adjust their widths and heights by the specified proportions to its viewport size.
- Right and Logical Breakpoints-In software development, a breakpoint is stopping or pausing place in the program. Similarly in responsive design, breakpoints are browser widths, which when reached by a browser, get a media query declaration to change the layout.Instead of creating a separate site and corresponding codebase for large-screen devices- desktops, laptops, tablets and smartphones of all sizes, a single codebase is created which supports the users of differently sized monitors-a three-column desktop design may resize to a single column for a smartphone.Putting simply, breakpoints are created to determine appearance of the page layout or whenever the content needs them.
- ‘Mobile first’ website approach
“67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service”.-Google.
As credible websites are built with responsive website design, thus they have to be designed keeping in mind the smaller screens first-mobile devices and adding more features progressively, when the screen size grows-desktop. This approach is also known as “progressive enhancement.”
By considering the mobile first, RWD concentrates on meeting mobile user’s requirements on the most basic level. This approach helps to optimize images and elements specifically for mobiles.
As we all know, browsing the web on a smartphone is generally a slower experience in comparison to web connection on a laptop or a desktop. Mobile first website will be a huge relief to mobile users and this will actually improve your site’s credibility. Here are the tips to choose perfect WordPress theme for your responsive website.
Responsive web design is an umbrella which encompasses various tools, techniques and resources. Above mentioned features are just the tip of an iceberg, there are lot many features supported by responsive websites.Let me know your feedback in the comments below.
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Nitesh Bhargava, the design team head, has an experience of over nine years in web designing. He specializes in generating most user friendly and engaging designs and strategizes for maintaining and bettering the brand identity. When he’s not working he’s either driving to visit serene places or listening to loud music.