Marketing

Tools We Use At ZNetLive To Grow Our Business

6 Mins read

If you walk to your office that’s 5kms from your home, it will take you approximately 30 minutes, but if you cycle, you can reach your office in 15 mins. And if you have a car, it’ll only take you 10 mins to reach your office.

I know, you must be wondering if you read the title right and if you really landed on an article about business tools used by ZNetLive. Don’t worry, you’re at the right place! 🙂

It’s just to let you know – how having the right tools can make a difference in your life. Cycle is no doubt a tool to take you to your office quickly but car is the best tool to save your time and energy (ignoring the environmental concerns for the sake of an example). Same is the case with business tools: if you find the right one for you, you get the secret passage to success.

Let me share some of our magic tools with you. I hope these tools & resources will help supercharge your online business presence. Since I am sharing our tried and tested tools in each category, I strongly recommend you give them a try. I will also keep on updating this page whenever we find and use new remarkable tools. So, keep visiting!

The Life Savers- Business Management Tools

Office 365

A real life saver- Microsoft Office 365 is used by one and all in our organization – from CEO to the security personnel at the entrance.

Honestly speaking, we call it the ‘Champion Tool’ as it manages our complete office and our day to day activities- both offline and online – in the cloud. It includes all office applications:

Outlook: More than an email client, it’s a web of all office apps. I not only use it to check mails, but also for monitoring and managing tasks, follow-ups, Contacts, Calendar and a lot more.

Office Apps: It includes Word, Excel, PowerPoint, OneNote etc. My favorite among these is OneNote as it helps me stay organized and bring all my data to one place from Word, Excel apps etc.

The Life Savers- Business Management Tools

RackNap

The secret of business is to know something that nobody else knows- Aristotle.

This tool has been developed in-house by our awesome team of thought leaders, designers, developers and it is a ‘born out of a need’ product. We manage and automate our complete business processes using it, including customers, products, order delivery, support, sales, marketing, billing and much more.

This tool has been developed in-house by our awesome team of thought leaders, designers, developers and it is a ‘born out of a need’ product. We manage and automate our complete business processes using it, including customers, products, order delivery, support, sales, marketing, billing and much more.

RackNap

The Creators – Development & Design Teams’ Tools

Design-Teams-Tools

  • FileZilla
    Very well know, simple FTP client to upload files to server in a secure way- FileZilla is one of the tools used frequently by development team to publish updates to live servers.

  • Photoshop
    One of the best from Adobe portfolio and one of the oldest in our list, Photoshop is one tool that designers can’t live without. Any design becomes a child’s play with Photoshop.

  • Dreamweaver
    Another gem from Adobe portfolio, with which we give shape to our designs in the form of a real HTML website. We cannot even think of visual representation of our designs without this tool. It helps us get some awesome looking responsive websites.

  • CakePHP
    A framework used on top of PHP where developers play with the code in a secure and protected manner, CakePHP has clean MVC conventions which help in developing and deploying applications without reinventing the code wheel.

    BitBucket

  • BitBucket
    BitBucket by Atlassian is basically a GIT Solution for professional developers and it’s the bloodline for RackNap’s development. It helps our large development team to code, manage, collaborate and maintain software versioning control.Our development & design work flow is managed via BitBucket. It keeps max control over massive coding.
  • JIRA
    Basically used by our testers as a bug tracking tool, Jira gives hands on experience in reporting and fixing the bugs in sync with BitBucket. With it, we ship out frequent updates for our audiences, before committed time frame, keeping all happy. 🙂
  • Confluence
    One more utilitarian Atlassian tool, which we use to map our documentation. We manage our knowledgebase using it. It’s the best documentation tool where multiple teams can collaborate, add comments, edit and publish documents publicly, quickly and conveniently.

The ROI Watchers- Marketing Team’s Tools

Marketing-Team

  • CrazyEgg
    Our marketing team is crazy for it, as it shows things that no analytics tool can. Basically, it shows heatmap as per different behavior of our website’s visitors – where they maximum clicked etc. It’s like X-Ray glasses for our business intelligence and marketing teams that lets them see exactly what people are doing on our website.
  • Buffer
    Heartbeat of our marketing’s ‘social media management’ team. It helps them schedule social media messages in advance for almost all known social media platforms. Auto scheduling is handled by Buffer intelligently with an algorithm on when to post, on which profile in a day, depending on number of active visitors on a profile.
  • Optinmonster
    An amazing tool that converts visitors into subscribers. It has many beautiful ways to capture leads like exit intent popup, full screen takeover popup, floating bar, sidebar form and more. You can use A/B split testing to test the popup ideas on your website by measuring the real time conversion results.
  • Google Analytics
    Yes like everyone else, we also use it to measure traffic, bounce rate, audience type, visitors’ geographical locations, and more. I like ‘Goal Setting’ best in Google Analytics, via which we track the real conversion on our site and then on the basis of reverse conversion, we come to know about the travelling path of the real buyer.

The SERP Keepers – SEO Team’s Tools

SEO-Teams-Tools

  • SEOProfiler
    SEOProfiler is a full featured SEO tool which helps us get high rankings on Google and other search engines. We make a competitive study with it and work on novel ideas which keep us ahead of the competition. Also, not only do we track our website rankings through it but it also gives us in and out of our ‘link building’ efforts.
  • LongTailPro
    This tool is highly relevant and as per its name, helps us find best keywords to target to rank high on SERPs. Our strategy is to focus on keywords with more searches and less competition so as to rank higher. This tool is perfect for internet, affiliate & SEO marketers, bloggers, ecommerce stores, product creators etc.

The Content Creators- Tools for Real Blogging

Real-Blogging

  • WordPress
    The blog you are reading is self-hosted WordPress by wordpress.org and we are proud to host it on our server at ZNetLive. WordPress has given an altogether different meaning to staying live on World Wide Web and it is the lifeline for the bloggers community.
  • Genesis by StudioPress
    The Genesis Framework by StudioPress empowers us to quickly and easily build an incredible blog on WordPress. We use it because it provides secure and search engine optimized foundation that takes our WordPress Blog to places we never thought possible in Google.
  • SEO by Yoast
    Yoast is the plugin that we use with WordPress to make our on-page optimization right to the last detail.

The Smart Workers -Technical Team’s Tools

The Linux Team The Windows Team
Monitoring Linux team monitors Linux servers with the help of PRTG, CACTI, NAGIOS or other tools that support SNMP/Agents for fetching resources information, on the basis of which we create threshold levels to get appropriate alerts, which are then used in forecasting and reporting as well. PRTG Network Monitor from Paessler AG makes network monitoring simple through its easy web interface that helps network administrators by alerting them to system outages. With its different types of sensors, and the ability to connect those to any node, all networks of ours have robust monitoring and alerting system.
Backup Linux systems with cPanel, Plesk or other hosting panels come with their predefined backup utilities or scripts to take a variety of backups. Our admins create and customize things according to our backup and data retention policies. Veeam Backup & Replication is an easy-to-use and affordable backup and availability solution. It provides quick, reliable recovery of virtualized applications and data providing virtual machine backup and replication together in a single software solution with support fo VMware vSphere and Microsoft Hyper-V virtual environments.
Security Linux systems with cPanel can have firewall like CSF or use the already in built IPtables/Selinux package as firewall. For applications like Apache there are mod_sec tool or modules which can be implemented and those work as frontend security wall to Apache/http server. Windows Firewall with Advanced Security includes a stately firewall that allows one to determine which network traffic is permitted to pass between computer and the network. It also offers connection security rules that utilize Internet Protocol security (IPsec) to protect traffic as it travels across the network.

Which tools are you or your organization using to quicken the pace of work? Let me know in comments below.

Services ZNetLive offer:

Domain Names India

Shared Hosting India

WordPress Hosting India

VPS Hosting India

Dedicated Server India

2 posts

About author
Danish Wadhwa is a marketing & branding pro who brings to the table an experience of over 6 years from Cloud industry. His drive, passion and analytical mind enabled his successful foray into the arena of inbound marketing. Although a cyber law professional, his hobbies match those of right brain thinkers - blogging, socializing and nature exploration.
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