“By 2020, ‘Greater cloud spending’ to be more than $500 billion.” – IDC research.
This term ‘greater cloud spending’ includes different cloud flavours including SaaS, PaaS, IaaS, public and private cloud and all things needed to implement cloud – hardware as well as software.
Multiple pieces of research have proved that the Cloud is here – and now each and everyone is jumping in the pool to taste a bit of success in the cloud. However, change is not easy and to generate business for the long term, you need to have a perfect cloud computing implementation strategy.
Those who don’t change with changing times are bound to be left behind. Companies like Blockbuster, PanAm and Kodak are high profile examples of the result of failing to respond to change. But for those willing to adapt and accept the cloud change, the opportunity is huge.
We – the cloud industry veterans have understood this need of service providers to sell cloud to remain relevant in the market today and we know the importance of being aware of the major risks associated with cloud business. Knowing these cloud computing security risks can help you reduce pitfalls and focus on selling cloud profitably. This blog can help you understand how to start a cloud consulting business.
Here are four simple time tested steps that will surely help you claim your cut in the cloud:
Four simple steps to tap in the booming cloud business:
- Stand out from the crowd
When most other service providers are still thinking about their strategies to adapt to the cloud change, it’s a good time for you to become a cloud partner and start selling it. It has been proven that the early cloud sellers are certainly more profitable than the late entrants or fewer cloud services sellers.
The image below shows that the cloud partners are more profitable and grow faster as they have 2x the business growth and 1.5x the gross profit of their less-cloudy peers – the ones who sell the lesser number of cloud services than the cloud partners.
Also, those working with cloud technology for more than 3 years outperform those with less than 3 years in the cloud industry with a growth of 1.8X. And gross profit is statistically significant, 1.2X for the cloud elders. There is still no authentic substitute for actual years of experience!
- Modernize your sales and marketing strategies
Success in sales is achieved by maintaining a long term relationship with the customers. With changing times and technologies, to be more effective in your selling activity, you need to find ways to be more efficient with both your time and strategy.
Leaders in cloud embrace modern techniques to reach out to their customers, more so since the major chunk of B2B buyers, today make purchase decisions even before they talk to a sales representative. So a cloud partner will need to explore new avenues to reach out to their target audience.
Our cloud marketing and branding experts can help you with requisite guidance to help you compete and prepare your business for success!
- Optimize your operations for maximizing profitability
In order to maximize your business productivity, profitable solution providers work upon their operations – repeatable engagements are automated through tools and innovative methodologies i.e. you need to master the metrics.
Here again, our cloud partners are one step above the rest as RackNap – ZNetLive’s in-house complete business process automation software provides complete end-to-end service delivery and business automation platform for cloud and IT service providers. It covers all the facets of business operations and allows them to sell their existing products with cloud solutions.
- Provide lifetime value to your customers
In Cloud, the successful sellers are those who make long-term relationships with the customers and provide them with the business solutions that can provide real value for their business.
The cloud is extremely helpful for users, but for services providers, it presents new opportunities and challenges. The more services you provide to a customer, the more gross profit and revenue you’ll earn.
You can understand more about cloud computing implementation strategy and providing value by adding cloud solutions to your business, directly through this blog.
Click here to learn more about various partnership opportunities with us and to know more on how to start a cloud consulting business. Use the comments section to give feedback for this write-up.
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