Marketing

How can business intelligence help companies refine their business strategy?

3 Mins read

A customer is the most important visitor on our premises.

He is not dependent on us. We are dependent on him.

He is not an interruption in our work – he is the purpose of it.

We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to serve him.

– Mahatma Gandhi

“Before the Acronis implementation, there was a huge risk that malware could take down our company. Now, with Acronis, I can say that we’ve done everything possible to protect our data from an attack.” CIO, high performance manufacturing company.
Read details in a report by IDC.

Do you believe that being an entrepreneur is risky?

Most of you will agree that the mere thought of becoming an entrepreneur can give goosebumps to anyone – no fixed income, no regular hours and no leaves. While it’s that ‘adrenaline rush’ that keeps an entrepreneur going by being passionate about his/her goal, but designing a clear and strategic approach is the lifeline and spine of any and every business.

What is Business Intelligence?

Helping you refine your business strategies for maximizing productivity!

As per wiki-“ Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions.”

Having a core business intelligence team along with some great BI tools working for you, can ease out your anxiety and worriers associated with driving the business ahead in the right direction.

Let’s see how:

Proper Inter-departmental Workflow

Since no business is a one man army, a strong Business Intelligence team ensures that all other departments in your organization (from accounts to customer relations, HR to sales and all the other ones) work in sync with each other towards the common goal – ‘driving maximum business and revenue’.

Your BI team can ensure that the motto behind your successful business remains, “together we should and together we can, make a difference!” 🙂

business-intelligence-hexagons1

Flexible and accurate data analysis for devising further strategies

After all, the best decisions are data driven!

No strategy can work well, unless the raw data is properly worked upon. Whether it is approaching new clients for business influx, recruiting more workforce, or classifying your clientele, a strong database can surely help your business climb the success graph.

 Good v/s Bad analysis

This is the most important aspect of having a business Intelligence team – they work on different intelligence and analytical tools for you. These specific BI tools help you analyze the pros and cons of any idea that, as a business owner you are thinking of experimenting and following thorough evaluation by your BI team, you can implement accordingly.

For all those who consult astrologers before starting a new project, having an in-house BI team works as future predicting professionals for you and your business. 😉

Providing wider range of factors- enabling managerial decisions

Although a Head of the Department plays the most important role in enabling decisions for his/her department, but having a second thought from the team that works on true figures, data and market research analysis, can always be an added advantage.

Optimizing business operations

The BI team of any organization or business, is like the Central Nervous System of our bodies. As our brain and spinal cord play a vital role in our existence as a human being, so does the BI team of your organization. There are various operations involved in any business and there has to be someone who ensures that all functions run smoothly with minimum loop holes and maximum involvement.

A Business Intelligence team ensures that all the functions and operations taking place within an organization are properly coordinated and working accurately without any loop-holes, so that business productivity can be maximized.

Does my business need Business Intelligence?

“I’m naturally inquisitive.  If I see something is not being done well, I’ll dive in and see if we can do it better” – Sir Richard Branson

So, if your business needs to do ‘better’ each passing day and year, you can’t ignore the skills and expertise of a Business Intelligence tool or those working with it – your BI team.

“Acronis is directly responsible for saving our company 1200 hours per year for IT operations staff in backup and recovery workflows.” CIO, high performance IT company.
Read details in a report by Forrester.

Services ZNetLive offer:

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VPS Hosting India

Dedicated Server India

If you have any feedback regarding this write-up or need to understand more on how BI operates in ZNetLive, please use comments below. 

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About author
Barkha, the Business Intelligence head, manages organizational workflow, analyzes company's strategies and refines them. Strategic Consulting, including sales strategies, are her major expertise, and intelligent BI tools are her best friends. She is the bonding force of our team, who plans and regulates each and every step we take.
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