“Web 2.0 is the business revolution in the computer industry caused by the move to the internet as a platform, and an attempt to understand the rules for success on that new platform.”– Tim O’ Reilly.
It’s a simply improved version of the first world wide web, characterized specifically by the change from static to dynamic or user-generated content and also the growth of social media.
Darcy DiNucci- an information architecture consultant, coined the term Web 2.0 in her article “Fragmented Future”. The term was popularized by Tim O’Reilly and MediaLive International in 2004.
Now-a-days, the way web users are getting information has drastically changed. Today, users use content they are specifically interested in, often using Web 2.0 tools. The difference shown below between some examples of Web 1.0 and 2.0 justifies why it’s time to move to the new version.
|Web 1.0||Web 2.0|
domain name speculation
content management systems
upcoming.org and EVDB
serach engine optimization
cost per click
Advantages of Web 2.0:
- Available at any time, any place.
- Variety of media.
- Ease of usage.
- Learners can actively be involved in knowledge building.
- Can create dynamic learning communities.
- Everybody is the author and the editor, every edit that has been made can be tracked.
- User friendly.
- Updates in wiki are immediate and it offers more sources for researchers.
- Provides real-time discussion.
Web 2.0 tools and their features:
It allows users to collectively classify and find dynamic information that flows two ways between site owner and site user by means of evaluation, comments and reviews. Site users can add content for others to see. Web 2.0 sites provide APIs to allow automated usage by an app or mashup like it provides location metadata that can be processed by a simple browser tool.
Technological Use of Web 2.0:
It can be a powerful lure for an enterprise; with interactivity promising to fetch more employees into daily contact at a lower cost. The use of these technologies and tools aids greater participation in projects and idea sharing, thus ideally leading to better thought out design and more efficient production, strengthening bonds with customers and improving communications with partners.
The business forecasters are all claiming that Web 2.0 is an intermediate phase between the World Wide Web’s existence and a more established phase they’re calling Web 3.0.
The web as a whole can be designed more intelligently around serving a user’s wants or needs. The developers and authors, singly or in collaboration, can use self-descriptions or similar techniques so that the information provided by the new context-aware program is relevant to the user.
|Web 1.0||Web 2.0||Web 3.0|
destination sites and personal portals
more timely information and more efficient tools to find information
available at any time, anywhere, through any channel or device
critical mass of content drives need for search engines
actions of user a mass, police, and prioritize content
relevant and contextual information findable instantly
goes mainstrean; digital good rise
user establish trust networks and home trust radars
filtered and shared by friends or trust networks