The cloud opportunity is huge in every sense of the word. But there is an urgency among businesses as there is no time to lose now. The window of opportunity although widely open at this time is closing quickly. Once key strategic positions will be taken, it will be difficult to make your mark as strongly as them and will take you really long time to reach those enviable heights.
So, to help you with success in the cloud market here and now, this article presents a step-by-step guide based on the experiences of early cloud movers and cloud business strategy for cloud providers.
How to get success in the cloud market?
STEP 1: IDENTIFY YOUR TARGET MARKET
For succeeding in the cloud computing market, it is very important to understand your target market and the behavioral pattern of your potential consumers. This makes it easier to reach them in large volumes with targeted advertising and outreach. It is important for cloud adoption and customer retention that you have a deeper knowledge of your total addressable market.
STEP 2: Identify WHAT MAKES YOU UNIQUE
The second step to succeed in the cloud computing market is about how you will differentiate yourself from others to move past the competition in your niche. No profitable market remains unrecognized for long. So you have to offer a winning proposition to earn more customers, which can be through innovative marketing techniques, smart content marketing, value-added offerings, wise product bundling or more.
STEP 3: CREATE OFFERS THAT GET LEADS AND SALES
This step involves a number of processes. Whether you are a multinational company or a two-person start-up, sales leads are critical to your success. You need to add support offerings to your basic services so as to build an ongoing stream of recurring revenue.
STEP 4: DEVELOP A SOLID MARKETING ENGINE
In this new digital era, you must build a solid marketing engine for the systematic online projection of your brand in front of tech-savvy customers. They will be your prospects who you can nurture with smart marketing techniques to convert them in the long run.
Step 5: EQUIP AND ADOPT A CLOUD SPECIFIC SALES MOTION
Nowadays, customers are more informed than you think. They painstakingly want to be in control. In order to approach them, you need to formulate strategies to make them feel special. These strategies you can learn through cloud-specific sales and marketing team of ZNetLive.
STEP 6: FORMULATE YOUR DELIVERY PLANS
Cost-effectiveness, repeatability and predictability are the new hip terms that cloud customers look for not only during the initial implementation but also on an ongoing basis.
STEP 7: MAINTAIN A FINANCIAL PLAN
There has been a drastic change in the business valuation metrics since the cloud made an appearance. There’s a drop in the value of legacy businesses with the advent of high-profit margin recurring revenue streams. When you switch over to a recurring revenue model, there may be an initial reduction in your income statement. But you need to set clear goals of how you’ll create value for not only your customers but for you too by exploiting the cloud boom.
STEP 8: BE INCHARGE OF YOUR CLOUD JOURNEY
You can make as many strategies as possible but it’s actually the execution that’s really vital to achieve the desired results. It’s necessary that you have a dedicated cloud management team with requisite cloud dashboards through which they can drive in and monitor the desired results.
This is the right time to take action and to succeed in the ‘long game’.
Learn more about how to succeed with cloud services through this webinar by the successful cloud sellers – the cloud industry veterans.
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