“Employees spend 13 of their working hours each week in their email inbox (on average)”. – Mckinsey & Company.

Worldwide email use continues to grow at a healthy pace. In 2015, the number of worldwide email users will be nearly 2.6 billion. By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019“. – The Radicati Group.

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Above mentioned statistics and forecasts show that neither the rise of smartphones nor texting has slowed down the flood of emails that pack inboxes, every day. Email continues to be, a mission-critical application for business of any size.

But it is somewhat difficult for an organization to set itself apart, represent itself in an email and most importantly, make a recipient notice its email in the crazy influx of inbox messages.

What to do to make people read your mails and reply to them too?

For good, noteworthy emails, the requisites include:

  • Awareness of the digital world.
  • Adherence to timeless email writing techniques.
  • Increased professionalism.

So, it’s far easier than you think!

Thousands of mails are sent by businesses every day to perform their crucial functions, these specific mails are termed as business emails. These mails establish authority of the person on one hand and advertise business on the other. So there are several benefits of using a professional address, besides building your brand.

A professional address –

  1. Promotes your company with every message

    The visual impact of military, medical and public safety uniforms helps in immediate identification of individuals with respect to their profession. Just like uniforms indicate a sense of professionalism, similarly, email id that uses your domain name gives your business a professional touch- a serious recognition and you appear to people as they perceive you to be.

    72% people prefer to receive promotional content through email, compared to 17% who prefer social media – MarketingSherpa

    Acting like a professional really means doing what it takes to make others think of you as reliable, respectful, and competent. For e.g. you own a fashion boutique in the name of Gaytri and when you send an email with Gaytri@fashion.com, your potential customers will recognize your fashion business very easily.

    Thus, when you use a professional email ID for your business featuring your business name, it increases the brand value of your business and helps your business stand out in your current customers’ inboxes.

    So, with every outgoing email, you promote your business too.

  2. Delivers better productivity when bundled with collaborative tools like Office 365

    In this fast paced world, instant and ubiquitous access to technology has become vital. Same is true for emails- anywhere anytime access is important for productive and effective networking. Not a single chance should get missed!

    Business emails powered by cloud based productivity suites like Office365 and G- suite keep you connected anytime, wherever you are. Shared Calendars make scheduling easy, cloud based storage enables you to share files of any size. Email hosting with Office 365 enables you to send instant messages, conduct online meetings, collaborate with your colleagues and work on shared documents.

    So, get real with real time communication, know the status and availability of your contacts, reach them and race ahead.

  3. Manages and secures your growth

    Are you a solopreneur now but with business growth, are soon expecting growth in your resources too? Are you worried about creating new email addresses for new staff or departments? Business email hosting services, offer scalability and flexibility to create multiple accounts with the same domain- sales@yourcompanyname.com, billing@yourcompanyname.com and so on. This also helps your customers to directly correspond with the relative department.

    Hassle free communication-isn’t it?

    Professional email hosting also reduces the risk of being marked as spam as the professional email address connected to your own domain is a trust marker. It also reduces bouncing risks or risk of mail being sent to trash.

    Besides this, you also get security features in your professional business e-mail address that protects you from – spamming, hacking and malware attacks. As you are in full control of it, you may install the appropriate security plugins and maintain the security of your e-mail system, add, change passwords and delete accounts at your disposal.

    With your professional email hosting provider, you can also get a backup installed as per the SLA. Thus, professional mail address not only adds credibility to your business, but also eases your workload too. It also enables you to customize your inbox, offers features of backup and recovery of deleted trash mails.

    So, arm your email with professionalism and make your business a success!

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Lipika

Lipika Is a fun loving person who enjoys writing. She loves learning about all things technical and loves guiding others about it. In her free time, she likes dancing and listening to music. You can catch her at Google+.
Lipika