WordPress, the most preferred method to make your website or blog, offers multiple ‘themes’ or ‘pre-made’ templates to choose from, for all types of businesses and professionals. Based on which category your website or blog belongs to – real estate, education, healthcare, e-commerce etc., you can choose a pre-built theme which has all the features you need and hence get your website ready faster.

But, when choosing from a vast pool of themes, it is not easy to pick the perfect WordPress theme for your website, so here are some quick tips to help you out.

The following tips are an answer to the question – How to choose the best WordPress theme for your website?

#1 Choose Your Industry Relevant Theme

It sounds very obvious and important, but a tricky point to follow, when selecting a perfect WordPress theme for business. If you do not follow this, you may end up with a construction company theme for your IT business, which may put a question mark on your professionalism.

Definitely, you should search among only those themes which are categorized under your industry type, and cut short the number of options.

Then select some theme that reflects relevance, with respect to colour scheme and typography, to your company profile.

You can visit ThemeForest to get themes for many business categories. If you are from web hosting or domain industry, you can get a big collection at ThemeChilly.

#2 Theme should be SEO-friendly

The visitor traffic to your site will be negatively affected, if it is not SEO-friendly. An SEO-friendly website or theme is such customized to get high ranking in search engine results and thus get high visibility.

If not, it should be compatible and come with SEO-plugins, which are designed to make it SEO-friendly.

Most WordPress websites are SEO-friendly, but to be on the safer side, you should check them with online checking tools like Moz Analytics and Google Webmaster Tools.

#3 Responsive Theme with Cross-Browser Compatibility

A responsive website is the one which is designed to give a good browsing experience to users on a wide range of devices such as desktops, mobile phones and tablets. So that users don’t need to perform difficult tasks like horizontal scrolling, and coming across elements which are not supported on mobile devices.

In 2014, 30% of web traffic came from mobile phones, and it is estimated to go up to 60% over the next 5 years. With such high traffic from mobile devices, a responsive website is absolutely necessary.

Similarly important is cross-browser compatibility of a theme. The theme should be compatible with at least the top browsers like Chrome, Firefox, Internet Explorer, Safari and Opera. Each of these browsers has a very large user base and non-compatibility of a theme with any of them, will lead to losing a large section of visitors.

#4 Easily Customizable Theme

WordPress themes generally come with many features, which can be used to make your website appealing. After all, attractive design is the first and foremost thing for grabbing visitor’s attention.

A customizable WordPress theme is one which you can edit and change as per your needs.

All WordPress themes are not customizable, so be careful and always opt for a fully customizable WordPress theme, so that you get more control over the look and functioning of your website.

As an advice, try to strike a balance between the looks and features of your website, so as to get an overall great user experience.

Perform in-depth check with demos to find out the extent of customization, along with other aspects like functioning and user experience.

#5 Bundled Plugins with Theme

Plugins are like accessories for your website, which can be used as and when needed. You need WordPress plugins to support many important functions like social media support, SEO-optimization, comments section, subscription, etc.

When selecting a WordPress theme, make sure to check its compatibility with a wide range of plugins and especially with those that are your immediate requirement. Also, give preference to a theme which comes with free bundled plugins, so that you don’t have to waste your money in purchasing them.

You can find many useful plugins at WordPress Plugin Directory.

Alternatively, you can also leverage the multiple functionalities of the WordPress toolkit powered by Plesk Onyx. It can single-handedly manage all your WordPress installations, plug-ins and themes with a single-click. You also get automatic updates for any installation with complete look into version and the security status of the site.

#6 Easy to Update and has Good Support

The WordPress community is continuously making improvements, and new versions of WordPress come up frequently. So, it’s necessary that your theme is also up-to date with the latest improvements, and remain protected from any security loopholes, which may arise with time if a theme is not updated.

Also, make sure that you choose a theme which can be easily updated and since it is just an update, it should be made available free by the developer.

An active support system should be available, which can sort out the issues related to the theme. You can check out on support forums like WordPress Support Forum, if there is active user base and support available for the theme.

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In case of any further query regarding theme selection, do get in touch with me through the comments below 🙂

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