Conducting regular website speed tests and analyzing should be part of your SEO to-do list. Here’s why,
- Google’s 2018 “speed update” introduced page speed as a ranking factor.
- Page speed has a major impact on user experience.
- 1-second page performance delay decreases 7% of conversion.
Unless you’ve been living under the rock for the past year, none of these statistics and facts are new to you.
The bottom line, it’s high time you pay attention to optimizing website speed which starts with running a speed test.
Bonus tip – Other than speed, having a secured website can also boost your keyword ranking on Google.
Installing an SSL certificate can encrypt your website data and boost organic traffic.
Free website speed test tools
I’m sharing the best free tools to perform a website speed test. You can also read our detailed coverage to know why your website loads slow.
DareBoost presents explanations in a unique way. The tool requires you to create a free account to start using it.
This platform lets you check 5 websites for free, and then you need to buy it to keep using it.
Just put in your website link, choose test locations you prefer and start your website load test.
Dotcom-tools is a highly robust page speed test tool as it allows testing the same from 24 different locations.
A user can run a test from more than one location at a time. It also gives the option to run a test from seven different browsers.
Its speed test reports are split into five different parts: Detailed Summary, Performance, Host, Errors, Fast/ Slow Elements, Waterfall Chart.
3. Google Chrome DevTools
Google Chrome Developer tools can be accessed by clicking on the ‘More Tools’ option from the menu on the right corner of the Chrome browser.
It is quick and easy to use and it can be launched using shortcut keys.
4. Google PageSpeed Insights
Google PageSpeed Insights runs a website speed optimization test using different parameters. The tool displays a score on a scale of 1-100.
The above 90 score indicates that your website is thoroughly optimized. Separate test results are displayed for mobile and desktop users.
Websites that load quickly on mobile devices will get higher scores because Google’s 2018 “speed update” focuses on how quickly a website loads on mobile.
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Of all the available tools to run a website speed test, this one holds a special place as it’s developed by Google itself.
GTmetrix is the preferred website testing tool that lets you test your website for free and even download the report.
The report consists of two main sections, Performance Score and Page Details.
Performance Score mainly includes:
- PageSpeed score: This displays the overall page speed in grades. Further, the report shows more detail for page speed such as priority level, type, and recommendation for the same.
- YSlow Score: Mainly deals with the front-end of the website structure, loading time, size of the page and request numbers.
Page Details consists of the waterfall graphical representation of the time your webpage takes to load with an option to expand the data for in-depth analysis.
Pro Tip – You can create a free account with GTMetrix and have access to testing filters like server location, bandwidth, and many more.
It also keeps a record of past tests, displayed right at the dashboard.
6. Pingdom Tools
Pingdom is the most popular among all and it has clean navigation making it extremely easy to use. The results are divided into four sections:
- Performance grade
- Page size
- Website load time
The tool displays your website’s performance grade out of 100. It compares your website’s performance to other sites checked on this platform.
The results of ‘page size’ and ‘requests’ are divided by domain and content type.
Also, it gives suggestions on improving the webpage performance providing insights to quickly address problems.
7. Sucuri Load Time Tester
Sucuri is a well-known security plugin for WordPress. It also offers valuable insights on the website page load time and performance data based on location and other metrics.
The Load Time Tester by Sucuri displays a test from more than 15 locations and shows you grades for your website based on different locations.
Like Pingdom, UpTrends provides in-depth information regarding the speed of your website.
A user can choose from the options to customize the data: select browser, mobile device type, location, browser window size, etc.
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The report can be divided into general information, waterfall, and domain groups. In the results, the tool allows you to see a detailed report of the webpage.
WebPageTest is one of the most trusted and dependable website performance tracking tool to check the speed of your site. The tool provides accurate results to give you specific action points to consider.
This tool provides custom settings to the users every time they run a site speed test.
- There are real browser options you can choose from (Firefox, Chrome, IE 11).
- Choose location option will let you conduct the test from different locations (North/South America, Asia, Europe).
- Choose mobile devices that will show you how your website performs on different mobile platforms.
Apart from that, the ad-blocking feature checks the efficiency of the site with ads enabled vs blocked.
YSlow, developed by Yahoo used to be the leading website performance testing tools but it can still be used and trusted.
It requires its browser extension to be installed before running the test.
It offers 23 factors that can be used to run the website performance test.
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Like other websites, it also provides suggestions along with the report to help you overcome your shortcomings.
The waterfall chart is not available on it, but it does provide a detailed breakdown of your website content and components constructively.
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Over to you:
Staring at your computer screen while impatiently waiting for your website to load faster won’t get you a solution.
Website speed testing tools are necessary to track your website performance.
Give them a try and let us how these tools are helping in optimizing the website performance in the comments section.