In recent weeks, everyone’s inboxes have been bursting with emails, with businesses encouraging them to subscribe anew or opt-in again. This is being done in response to General Data Protection Regulation (GDPR), the European Union’s new privacy law, which is coming into effect on May 25th, 2018. This exercise will reaffirm subscribers’ consent to stay in the businesses’ database for continued mail communication or email marketing.

Know what is GDPR and five important things about it through this blog.

How will email marketing be affected by the EU GDPR?

GDPR will affect business email marketing strategies in 2018 as it includes some very important consumer rights for European traffic. Till now, companies were freely increasing their contact databases which they used for email campaigns. They used email addresses and contact details, without the consent of a customer, for email marketing. But now, this will not be possible.

GDPR, governing the collection, storage and usage of EU citizens’ data, gives consumers the right to manage their own data and make preferences to have more control over how much personal data they want shared with a business and for what purpose a business can use it. Businesses will have to obtain consent from consumers before storing and processing personal data, especially if using it for sending marketing mails.

This change will also decrease the stigma built around email campaigns and the volume of spam mails that customers receive on day-to-day basis.

What are the best practices for email marketing?

Emails are truly the bedrock of digital marketing strategies as DMAs email tracker 2017 reports that email receives 30 times ROI on an average.

95% of respondents rated it as ‘important’ or ‘very important’ to their organization.

Therefore, for an email marketer wondering how do I use email marketing effectively, it is crucial to understand that:

  • He/she should correlate with consumer’s expectations, intelligently.
  • Always use a professional email address which gives credibility to a business mail.
  • Assess and ensure that the communication sent to the subscribers are relevant.
  • Follow business email best practices. To know more about them, read here.
  • Consider what your target consumers like best in their emails.

Business email example and templates1.jpg

Above stats from DMA INSIGHT: MARKETER EMAIL TRACKING STUDY 2017 show preferences of consumers, what they expect from their email marketers. They want discounts, free gifts, loyalty rewards and consistently opt for money off.

How can I write a good business email?

Email communication to clients and prospects:

  • Should be free from grammar errors, spelling mistakes, incorrect names, emoticons, improper greetings or pleasantries, and plain old bad writing.
  • Use videos in some capacity to communicate or explain, as besides being helpful to the reader to understand the product (s), they show off your product in an interesting way.
  • Visuals in your emails should be accessible and viewable across all email clients.
  • Refer business email writing samples below to get new ideas.

What are some templates for writing an official business email?

Communication is surely a hard work. So, to help you with writing best business emails, we’ve rounded up some of our favorite scripts and templates for making professional email writing much easier and less time consuming.

1. Lead Nurturing Email

These emails help you to connect with your previous or existing leads or clients with your services, through different platforms and methods. They help you reach buyers from time to time and also keep them involved and engaged in your business products.

Lead nurturing email example:

Subject: Step by Step assistance for your cloud business

Hi Rohan,

Thank you for showing interest in ZNetLive Cloud Managed Services. By taking this initial step, you are already well on your way to meeting your goals and streamlining your cloud journey.

We offer a FREE, one-hour consultation with one of our managed experts who first understand requirements of your digital business and then provides step by step assistance for your cloud journey.

Please let us know if you would like us to assist you in managing your cloud business. Give us a call at 1-800-102-9638

Best Regards,
ZNetLive Team

Lead nurturing email template:

Subject: Step by Step assistance for your <<_________>> business

Hi ( First Name],

Thank you for showing interest in (YOUR PRODUCT/SERVICE).

By taking this initial step, you are already well on your way to meeting your (GOALS THAT YOUR BUSINESS CAN HELP YOUR PROSPECT MEET).

We offer (DESCRIBE A SPECIAL OFFER). (DESCRIBE THE VALUE AND BENEFITS OF YOUR OFFER FOR YOUR CUSTOMER).

Please let us know if you would like us to assist you (SOLUTION)!

Give us a call/email us at (INSERT YOUR CONTACT INFORMATION).

Best Regards,
(YOUR NAME)

2. Mail to announce offer/discount on a product or service

These types of emails are used to describe and promote a specific product. In this, generally one single offer is clubbed with a call-to-action that’s linked to the targeted landing page, specifically conceptualized for that specific offer.

These emails are termed as best promotional emails. They include announcement of special discount offer/coupon offers or free trial offers on service (s)/product(s).

So, the mail copy with discount offer should be brief, but should convey the offer’s value. In addition, make sure that call-to-action (CTA) link is large, clear and uses actionable language. You can also use visuals like below example.

Business email example and templates.2jpg

Discount offer email example:

Subject Line: Upto 50% Off on ZNetLive’s Enterprise Cloud – 1

Dear Rohan,

We are pleased to inform you that once again we have come up with the Special Discount Offer on ZNetLive’s SSD Cloud VPS – the most availed and unmatched offer of May 2018.

Being our valued customer at ZNetLive, you can take advantage of our 50% discount offer on all the plans of SSD Cloud VPS.

Plan Names-

ZL-V-4ZL-V-4.1ZL-V-8ZL-V-15

For just half the price, ZNetLive will help you optimize your website to the best. Hope you will take advantage of this great opportunity.

Reach out to us for any help by emailing us at communications@znetlive.com or call us directly at (91)-(141)-(4070666)/1-800-102-9638

Best Regards,
ZNetLive Team

Discount offer email template:

Subject Line: (BRIEF DESCRIPTION OF OFFER)

Dear (FIRST NAME),

We are pleased to inform you that once again we have come up with the (Special Discount Offer) on (SERVICE/PRODUCT NAME) for (VALIDITY OF OFFER).

Hope you will take advantage of this great opportunity (SPECIFY THE VALUE OF YOUR OFFER).

Reach out to us for any help by emailing us at (YOUR EMAIL ID) call us directly at (YOUR PHONE NUMBER).

Thanks,
( FROM NAME)

3. New product launch email

These business emails are used for product launch campaigns and are a bit tricky as the mail needs to be brief, but should convey the product’s importance for the mail recipients.

Product launch email example:

Subject Line: Introducing Advisory Club at low joining fee

Dear Rohan,

We are excited to introduce our new program, Advisory Club that has been designed to help budding businesses as well as established enterprises sell and bundle cloud solutions, leveraging ZNetLive’s cloud expertise.

This roll out features automation platform, SEO friendly marketplace, white labelled support and resource center with increased profit margins and optimized costs.

The advisory club membership cost starts from only INR 999 per month.

Contact our Advisory Success Team and ask them to sign you up for the club membership.

Be one of the first ones to use it!

Best Regards,
Advisory Success Team

Product launch email template:

Subject Line: (YOUR LATEST OFFERING NAME WITH ONE LINE DESCRIPTION)

Dear (FIRST NAME),

We are excited to introduce our new (BRIEF OUTLINE OF NEW PROGRAM/PRODUCT OR SERVICE). (GIVE A BRIEF DESCRIPTION OF YOUR NEW OFFERING MENTIONING KEY POINTS).

(DESCRIBE THE BENEFITS/FEATURES OF YOUR NEW OFFERING). (SPECIFY THE VALUE OF YOUR OFFER).

(TELL PEOPLE HOW TO GET THE NEW OFFERING).

Contact our (INSERT CONTACT INFORMATION), if you have any questions or if there is anything else we can do to help you.

(CLOSING REMARKS)

Best Regards,
(YOUR NAME]

4. Upcoming events’ invite mail

Email can be a great vehicle for promoting an upcoming event like a webinar, a round table conference or a joint event that you’re hosting with your co-marketing partner.

To invite your customers to the scheduled event and motivate them to register, it’s essentially important to clearly showcase why that event is worth their attendance. You can do so by creating an e-invite.

Business event invitation email example:

Subject Line: Webinar Invitation | Multiply your profit margins with ZNetLive Advisory Club.

Dear Rohan,

Hope you are doing good. You are invited to attend our FREE webinar “Increase your profit margins and optimize your cost with ZNetLive Advisory Club.” to help you grow profitable business in cloud. This is a special webinar for our valued customers only.

Date:  Friday, 25 May 2018

Time:  4PM – 5PM IST

Speaker:  Ms. Barkha Singh(Chief Marketing Officer, ZNetLive)

We will be discussing:

  1. Rolling out Advisory Club – A unique platform for ISVs, enterprise and startup businesses.
  2. What is Advisory Club – Get unmatched pricing on cloud services, a business automation platform, white labelled support and many more.
  3. How Advisory Club can help businesses increase their profit margins and optimize costs?
  4. How to get started with ZNetLive Advisory club?

I look forward to your participation during the webinar. Please book your seats soon.

REGISTER HERE

Hope to e-meet you soon!

Best Regards,
Barkha Singh
Chief Marketing Officer

Business event invitation email template:

Subject Line: INVITATION (NAME AND BRIEF DESCRIPTION OF THE EVENT)

Dear (FIRST NAME),

Hope you are doing good. You are invited to attend (EVENT NAME) to (BRIEF DESCRIPTION OF THE EVENT).

Optional – (DEFINE THE ISSUE YOUR ATTENDEES ARE FACING AND WHAT SOLUTION YOU ARE OFFERING).

(DATE)/(TIME AND TIME ZONE)/(VENUE)/(SPEAKER(s)NAME)

We will be discussing:

(MENTION AGENDA OF THE EVENT OR LIST FEW BENEFITS THAT YOUR ATTENDEES WILL RECEIVE FROM THE EVENT).

For Sign up, add a big button (REGISTER HERE) with event link, if possible.

Hope to see you soon!

Best Regards,
(FROM NAME)

Besides above professional email samples, there are other transactional emails like – Thank you for making purchase, Confirmation mails, Feedback mails /reviews, Newsletter emails and more.

Let us know your feedback in comments section.

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Lipika

Lipika Is a fun loving person who enjoys writing. She loves learning about all things technical and loves guiding others about it. In her free time, she likes dancing and listening to music. You can catch her at Google+.
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