In recent weeks, everyone’s inboxes have been bursting with emails, with businesses encouraging them to subscribe anew or opt-in again. This is being done in response to General Data Protection Regulation (GDPR), the European Union’s new privacy law, which is coming into effect on May 25th, 2018. This exercise will reaffirm subscribers’ consent to stay in the businesses’ database for continued mail communication or email marketing.
Know what is GDPR and five important things about it through this blog.
How will email marketing be affected by the EU GDPR?
GDPR will affect business email marketing strategies in 2018 as it includes some very important consumer rights for European traffic. Till now, companies were freely increasing their contact databases which they used for email campaigns. They used email addresses and contact details, without the consent of a customer, for email marketing. But now, this will not be possible.
GDPR, governing the collection, storage and usage of EU citizens’ data, gives consumers the right to manage their own data and make preferences to have more control over how much personal data they want shared with a business and for what purpose a business can use it. Businesses will have to obtain consent from consumers before storing and processing personal data, especially if using it for sending marketing mails.
This change will also decrease the stigma built around email campaigns and the volume of spam mails that customers receive on day-to-day basis.
Read details in a report by Forrester.
What are the best practices for email marketing?
Emails are truly the bedrock of digital marketing strategies as DMAs email tracker 2017 reports that email receives 30 times ROI on an average.
95% of respondents rated it as ‘important’ or ‘very important’ to their organization.
Therefore, for an email marketer wondering how do I use email marketing effectively, it is crucial to understand that:
- He/she should correlate with consumer’s expectations, intelligently.
- Always use a professional email address which gives credibility to a business mail.
- Assess and ensure that the communication sent to the subscribers are relevant.
- Follow business email best practices. To know more about them, read here.
- Consider what your target consumers like best in their emails.
Above stats from DMA INSIGHT: MARKETER EMAIL TRACKING STUDY 2017 show preferences of consumers, what they expect from their email marketers. They want discounts, free gifts, loyalty rewards and consistently opt for money off.
How can I write a good business email?
Email communication to clients and prospects:
- Should be free from grammar errors, spelling mistakes, incorrect names, emoticons, improper greetings or pleasantries, and plain old bad writing.
- Use videos in some capacity to communicate or explain, as besides being helpful to the reader to understand the product (s), they show off your product in an interesting way.
- Visuals in your emails should be accessible and viewable across all email clients.
- Refer business email writing samples below to get new ideas.
What are some templates for writing an official business email?
Communication is surely a hard work. So, to help you with writing best business emails, we’ve rounded up some of our favorite scripts and templates for making professional email writing much easier and less time consuming.
1. Lead Nurturing Email
These emails help you to connect with your previous or existing leads or clients with your services, through different platforms and methods. They help you reach buyers from time to time and also keep them involved and engaged in your business products.
Lead nurturing email example:
Lead nurturing email template:
2. Mail to announce offer/discount on a product or service
These types of emails are used to describe and promote a specific product. In this, generally one single offer is clubbed with a call-to-action that’s linked to the targeted landing page, specifically conceptualized for that specific offer.
These emails are termed as best promotional emails. They include announcement of special discount offer/coupon offers or free trial offers on service (s)/product(s).
So, the mail copy with discount offer should be brief, but should convey the offer’s value. In addition, make sure that call-to-action (CTA) link is large, clear and uses actionable language. You can also use visuals like below example.
Discount offer email example:
Discount offer email template:
3. New product launch email
These business emails are used for product launch campaigns and are a bit tricky as the mail needs to be brief, but should convey the product’s importance for the mail recipients.
Product launch email example:
Product launch email template:
4. Upcoming events’ invite mail
Email can be a great vehicle for promoting an upcoming event like a webinar, a round table conference or a joint event that you’re hosting with your co-marketing partner.
To invite your customers to the scheduled event and motivate them to register, it’s essentially important to clearly showcase why that event is worth their attendance. You can do so by creating an e-invite.
Business event invitation email example:
Business event invitation email template:
Besides above professional email samples, there are other transactional emails like – Thank you for making purchase, Confirmation mails, Feedback mails /reviews, Newsletter emails and more.
Read details in a report by Forrester.
Let us know your feedback in comments section.
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