Domain Names

New gTLDs – Invest in the Right Domain Name for Your Business and Website

2 Mins read
gtld-boom

What is a domain?

While starting to pen down this write up, I wondered, what if I didn’t have a name? Whom would this article be attributed to? How would the readers know whose thoughts these are?

Thankfully, I do have a name, and it is by this name that my article will be recognized.

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Just like the unique identification of my article is my name, the unique identification of a website is a ‘domain name. The illustration below makes the point more clear.

Understanding domain name and TLD

“znetlive.com” is a domain name, which comprises of “znetlive” and “.com”. .COM here is a gTLD. You can choose several gTLDs for your website, like .net, .org, .biz, etc., thereby giving you several alternatives like znetlive.net, znetlive.org, znetlive.biz,  etc.

What are new gTLDs?

Till 7th Nov.2013,  only 22 such gTLDs were available. This meant that people had limited choice on what type of gTLD they can choose, and also that it was very hard for people to buy a domain name of their choice.

Also Read: What is Digital Information Security in Healthcare Act (DISHA) in India?

I, for instance, could never expect to have Barkha.com available for my website, and neither Barkha.org or Barkha.net. This meant that I couldn’t have “Barkha” as a domain name no matter which gTLD I chose.

Which is why Internet Corporation for Assigned Names and Numbers (ICANN), the governing body of domain names, made 700 new gTLDs available for registration.

gTLDs give your website more personality

Most of you must have seen your Facebook timeline frequently getting flooded with the “What does your name mean” app every now and then. This shows the extent to which people are curious in knowing the real meaning of their names and whether it suits their personality or not.

Same goes with the new gTLDs. They give your website much more “personality”.

Interested in photography? Which domain name would you prefer for your website? Yourname-photography.com or yourname.photography?

gTLDs give your website much more personality.

Blog very frequently about cooking? Which domain name would you prefer? Yourname-recipes.com or yourname.recipes?

gTLDs make your website instantly recognizable.

gTLDs make your website instantly recognizable

The new gTLDs hence are self-explanatory too. Rather than getting financial-tips.com for your website (which there is already very rare chance that you’ll get), your website will be instantly recognizable if you get finance.tips. Same goes for cookery.tips, health.tips, career.tips.

gTLDs are short and easy to remember.

gTLDs give you more choice

You can simply choose which category your website belongs to, and have multiple options available at your disposal. For example, here are options available for TRAVEL related websites – .flights , .cruises, .holiday, .voyage, .vacations, .cab and more. More available categories are: generic, business, organizations, education, technology, media, food, fashion, real state, lifestyle, hobbies, personal, location and others.

You have multiple categories to choose from while registering a gTLD.

Concluding – Register the Right Domain Name for Your Business and Website

gTLDs are going to change the way domain names are registered forever. Individuals and small businesses will now have multiple options to choose from, and will hence be grabbing the perfect name that differentiates them from others.

Also Read: 10+ Massive Healthcare Data Hacks of All Time

There is going be a rush in the starting days to register the most sought after names. It is hence the right time for businesses to register the relevant domains before the options exhaust.

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Barkha

About author
Barkha, the Business Intelligence head, manages organizational workflow, analyzes company's strategies and refines them. Strategic Consulting, including sales strategies, are her major expertise, and intelligent BI tools are her best friends. She is the bonding force of our team, who plans and regulates each and every step we take.
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